YOUR DATA IS IMPORTANT TO US
1. GENERAL PART
1.1. USER DATA COLLECTION AND TREATMENT
The present website WWW.MADEIRAATLANTICTOURS.COM (“Site”), (including tours, levada walks, transfers, accommodation reservations), the provision of information, content, including newsletter, login areas, telephone contacts (together the “Services”) to its users (“User”) and to its related entities, the entities of the THE TRUTH PEARL OF THE ATLANTIC TOURS AND LEVADAS, LDA, a public limited company with its registered office based at Caminho Municipal TI Clara
9125-170 Caniço - Madeira, registered with the Funchal Commercial Registry Office under the single registration number and company number 514389761 (hereinafter “PEARL OF THE ATLANTIC”) may require the User to make personal data available, namely, information provided by Users that allows PEARL OF THE ATLANTIC to identify and/or contact them. (“Personal Information”).
As a rule, Personal Data is requested when the User registers on the site, requests a contact and/or sending newsletters, subscribes to a certain service, provides or requests information, acquires a product or establishes a contractual relationship with PEARL OF THE ATLANTIC.
The Personal Data collected and processed essentially consists of information regarding the name, gender, date of birth, telephone, mobile phone, email, address, tax identification number, credit card data (collected for billing purposes only), although other Personal Data may come to be collected that may be necessary or appropriate for the provision or charging of services by PEARL OF THE ATLANTIC.
After the collection of Personal Data, PEARL OF THE ATLANTIC provides the User with detailed information about the nature of the data collected and about the purpose and processing that will be performed on the Personal Data, as well as the information mentioned in clause 8.
PEARL OF THE ATLANTIC also collects and processes information about the characteristics of the user’s hardware device and browser/software features, as well as information about the pages visited by the User within the site. This information may include browser type, domain name, access times and links by which the User has accessed the Site (“Usability Information”). We only use this information to improve the quality of the user’s visit to our site.
1.2. SUB-CONTRACTED ENTITIES
These subcontracted entities may not transmit the User Data to other entities without PEARL OF THE ATLANTIC having given prior written authorization to do so, and are also prevented from contracting other entities without PEARL OF THE ATLANTIC prior authorization.
PEARL OF THE ATLANTIC undertakes to only subcontract to entities that offer the maximum security in the implementation of the appropriate technical and organizational measures, in order to guarantee the defence of the User’s rights. All entities sub-contracted by PEARL OF THE ATLANTIC shall be bound by PEARL OF THE ATLANTIC by means of a written agreement which covers: the object and duration of the processing, the nature and purpose of the processing, the type of personal data, the categories of data subjects and the rights and obligations of the parties.
After the collection of personal data, PEARL OF THE ATLANTIC provides the User with information on the categories of subcontracted entities that, in this case, may process data on behalf of PEARL OF THE ATLANTIC.
1.3. DATA COLLECTION CHANNELS
PEARL OF THE ATLANTIC may collect data directly (i.e., directly from the User) or indirectly (i.e. via partner entities or third parties). Such collection may be done through the following channels:
Direct collection: in person, by telephone, via e-mail and through the site;
Indirect collection: through partners or group companies and official entities.
2.GENERAL PRINCIPLES APPLICABLE TO THE PROCESSING OF USER DATA
In terms of general principles regarding the processing of personal data, PEARL OF THE ATLANTIC undertakes to ensure that the User Data processed by it is:
Subject to treatment in accordance with the law, as well as being fair and transparent in relation to the User;
Collected for specific purposes that are objective and legitimate, not being processed subsequently in any way that runs contrary to these purposes;
Appropriate, justified and limited to what is necessary in relation to the purposes for which these data are processed;
Accurate and updated whenever necessary with all necessary measures being taken to ensure that inaccurate data, taking into account the purposes for which they are processed, are erased or corrected without delay;
Kept in a manner that allows the identification of the User only for the period necessary for the purposes for which the data are to be processed;
Handled in a manner that ensures data security, including protection against their unauthorized or illegal treatment and against their loss, destruction or unforeseen damage, with appropriate technical or organizational measures being taken.
Data processing carried out by PEARL OF THE ATLANTIC is permitted and legal when at least one of the following situations occurs:
The User has without doubt given their consent to the processing of User Data for one or more specific purpose;
The processing is necessary for the implementation of a contract in which the User is a party, or for pre-contractual procedures at the request of the User;
The processing is necessary for the fulfilment of a legal obligation to which PEARL OF THE ATLANTIC is subject;
Processing is necessary for the defence of the fundamental interests of the User or another individual;
The processing is necessary for legal interests being pursued by PEARL OF THE ATLANTIC or by third parties (unless the interests or fundamental rights and freedoms of the User requiring the protection of personal data prevail).
PEARL OF THE ATLANTIC undertakes to ensure that the processing of User Data is only done under the conditions cited above and respecting the principles mentioned above.
When the processing of the User Data is performed by PEARL OF THE ATLANTIC based on the User’s agreement, the User has the right to withdraw his consent at any time. Such withdrawal of the consent, however, does not jeopardize the legality of the processing carried out by PEARL OF THE ATLANTIC, based on the consent previously given by the User.
The length of time during which the data is filed and stored varies according to the purpose for which the information is being processed.
Effectively, there are legal requirements that require the data to be preserved for a minimum period of time. Thus, and where there is no specific legal obligation, the data will be stored and kept only for the minimum period necessary for the purposes that led to their collection or subsequent processing, which at the end of the period will be eliminated.
USE AND PURPOSE OF USER DATA PROCESSING
In general, PEARL OF THE ATLANTIC uses the User Data for the following purposes:
Provision of company services and associated services (partners, etc.);
Billing and invoicing the User;
Registration of users on the Site;
Providing information to the User, who has requested it, on new products and services that have been made available on the site and/or office, special offers and campaigns, updated information on PEARL OF THE ATLANTIC's business operations and, generally, for the purpose of marketing PEARL OF THE ATLANTIC, using any means of communication, including electronic media;
Allowing access to restricted areas of the site, in accordance with previously established terms;
Ensuring that the site meets the User’s needs by developing and publishing content that is best adapted to the requests made and the type of User, improving the search capabilities and functionalities of the site and obtaining associated or statistical information regarding to the user’s profile (analysis of consumption profiles)
The provision of services, and other peripherals, such as newsletters, opinion surveys, or other information or products requested or purchased by the User; • Satisfaction Surveys;
Recording of telephone calls that may be made in connection with the solicitation or provision of information about reservations, vouchers and other products or services and their commercial conditions of use and the establishment of any contractual relationship, either during the formation phase of the contract or while it is in force;
PEARL OF THE ATLANTIC can combine Usability information with anonymous demographic information for research purposes, and we can use the result of this combination to provide relevant content on the Site. In certain restricted areas of the Site, PEARL OF THE ATLANTIC can combine Personal Data with Usability information to provide the User a more personalized content.
The User Data collected by PEARL OF THE ATLANTIC is not shared with third parties without the User’s consent, except in the situations mentioned in the following paragraph. However, in the event of the User contracting services with PEARL OF THE ATLANTIC that are provided by other entities responsible for the processing of personal data, User Data may be consulted or accessed by such entities, to the extent that it is necessary for the provision of such data services.
4.TECHNICAL, ORGANIZATIONAL AND SECURITY MEASURES IMPLEMENTED
In order to guarantee the security of the User Data and maximum confidentiality, PEARL OF THE ATLANTIC treats the information you provided to us in an absolutely confidential manner, in accordance with its internal security, and confidentiality policies and procedures, which are updated periodically as required, as well as the terms and conditions legally set out.
As a function of the nature, scope, context and purpose of data processing, as well as the risks arising from the treatment of the rights and freedoms of the User, PEARL OF THE ATLANTIC undertakes to apply, both when defining the method and timing of handling the data, the technical and organizational measures necessary and appropriate for the protection of User Data and compliance with legal requirements.
It also undertakes to ensure that, by default, only data that are necessary for each specific handling purpose are processed and that such data are not made available without human intervention to an indeterminate number of people.
Communication between the user’s device and the PEARL OF THE ATLANTIC site is done through secure channels and communications using the HTTPS protocol and the SSL security standard. Nevertheless, in terms of general measures, PEARL OF THE ATLANTIC adopts the following:
Regular audits to identify the effectiveness of the technical and organizational measures implemented;
Sensitization and training of personnel involved in data processing operations; Pseudonymization and coding of personal data; Mechanisms capable of ensuring the permanent confidentiality, availability and resilience of information systems;
Mechanisms to ensure the restoration of information systems and access to personal data in a timely manner in the event of a physical or technical incident;
5.TRANSFER OF DATA OUTSIDE THE EUROPEAN UNION
PEARL OF THE ATLANTIC may transfer your personal data to recipients who is established outside of the European Union offering different levels of personal data protection.
Consequently, PEARL OF THE ATLANTIC adopts appropriate measures to ensure secure transfer of the User’s personal data, when a transfer to an external recipient located in a country offering a different level of privacy from that proposed in the country where the personal data is collected.
PEARL OF THE ATLANTIC undertakes to ensure that the data flows to the countries established outside of European Union observe the applicable legal provisions, namely in the adequacy determination of such country in what concerns to the data protection and the applicable requirements to such transfers.
When you visit our Site, a small text file (Cookie) is created and recorded on your computer disc, so when you visit the Site via a browser you are accepting the creation of this text file in your device. This file will provide you with a greater speed and an easier access to the site, as well as its customization in accordance with your preferences.
You can delete or block them in the "Help" menu on your browser, where you will find how to do it.
By using our Website, you agree to collect and store small text files named cookies, which contain information and that are sent to your computer or to other Users Devices through a server. These text files enable a more efficient and customized experience of browsing.
Whenever you visit our Website, your internet browser sends these cookies back to the Website, allowing the recognition and memorization of the you identity, as well as your usage preferences.
I- What are Cookies?
Cookies are small software files, which are stored on your device through the browser, and that hold a certain amount of data, namely, regarding the state of the navigation, and the activity during you are browsing. These cookies data can then be retrieved and can allow us to customise our web pages and services accordingly, through the information previously introduced on the Website.
II- What cookies do we use?
Necessary Cookies to:
(i) Allow the navigation on the website;
(ii) Use website’s features, such as accessing secure areas and exclusive contents for registered Users.
Functionality Cookies to:
(i) Record information about our Users options;
(ii) Allow the customization of our Website accordingly with your needs, namely, to memorise the language.
Performance Cookies to:
(i) Monitor how is your access to our Website and the regularity of this access.
Session cookies to:
(ii) The reservation process, since this type of cookies are safer and can not be manipulated by third parties.
We also use direct or indirect analytical services to assess the effectiveness of our content and the Users’ preferences, which help us with the optimization of the functioning of this Website.
We also use web beacons or tracking pixels to count the number of visitors to our Website, anonymously and without identifying any particular User. However, for registered Users who are connected to the Website we will combine this information with the data collected through cookies to analyze how Users navigate in this Website in more detail.
III- How to control cookies:
All recent versions of popular browsers give Users a level of control over cookies. Users can set their browsers to accept or reject all, or certain, cookies. Users can also set their browser to prompt them each time a cookie is offered.
Please note that, when you delete or block cookies, some functionalities of the website may be affected.
If you want to know more about how Cookies work, you can check the AboutCookies.org or Cookiecentral.com Websites.
IV- Cookies Security:
Since Cookies can be intercepted or changed, we take the following security measures:
(i) Sensitive information – such as passwords or personal data such as the customer's address or telephone number – is not stored;
(ii) Non-secure requests (HTTP) are not sent where cookies are sent to the browser in plain text and can be intercepted.
TOOLS USED FOR ANALYTICS AND USER BEHAVIOR
In this Site is used Google Analytics, a web analysis service provided by Google Inc., (hereinafter “Google”). The cookies are being recorded in order to provide information on the Site’s use. This data, including the user’s IP address, is transmitted to Google servers, but the data collected by Google Analytics is not related to any other data held by Google.
You may also deactivate the tool by downloading and installing a browser add-on available from Google: https://tools.google.com/dlpage/gaoptout?l=en
Facebook and Instagram
In the Site there is an interactivity with Facebook and Instagram through a connection with these social networks’ servers is established. This allows the social networks to identify the Site that the User is visiting, and potentially store other data such as the IP address.
If the user is also connected in these social networks, may also be associated the data with the User’s account. If the user wants to prevent this, should done log out from Facebook and/ or Instagram before visiting the webpage.
You can find more information about how Facebook and Instagram process data on their sites: https://www.facebook.com/about/privacy/ and https://help.instagram.com/519522125107875.
The Site has an interactivity with Twitter Inc.(hereinafter “Twitter”). When you access a webpage using such buttons, a connection with Twitter’s servers is established. This allows Twitter to identify the Site that the User is visiting, and potentially store other data such as the IP address.
You can find more information about how Twitter processes data on Twitter Site: https://twitter.com/privacy
The Site has an interactivity with Youtube through a connection with this website servers is established. This allows Youtube to identify the Site that the User is visiting, and potentially store other data such as the IP address.
If the user is also connected in Youtube, may also be associated the data with the user’s account. If the user wants to prevent this, should done log out from your Youtube account before visiting the webpage.
You can find more information about how Youtube processes in the following link: https://www.youtube.com/intl/en-GB/yt/about/policies/#community-guidelines
USER RIGHTS (DATA OWNERS)
THE RIGHT TO INFORMATION
8.1. Information provided to the User by PEARL OF THE ATLANTIC (when data are collected directly from the User):
The identity and contacts of PEARL OF THE ATLANTIC, responsible for the handling and, if applicable, of its representative;
The contacts of the Data Protection Supervisor;
The purposes of the processing to which the personal data are intended, as well as, if applicable, the legal reasons for the processing;
If the processing of the data is based on the legitimate interests of PEARL OF THE ATLANTIC or a third party, an indication of such interests;
If applicable, recipients or categories of recipients of personal data;
If applicable, an indication that personal data will be transferred to a third country or an international organization, and whether or not a decision on appropriateness has been adopted by the Commission or a reference to suitable or appropriate transfer guarantees;
Term for the retention of personal data;
The right to request PEARL OF THE ATLANTIC’s permission for personal data, as well as its correction, elimination or limitation, the right to oppose its processing and the right to access the data;
If the processing of the data is based on the User’s consent, the right to withdraw it at any time, without compromising the legality of the processing carried out based on the consent previously given;
The right to file a complaint with the CNPD (Comissão Nacional de Protecção de Dados [National Commission for Data Protection]) or other supervisory authority;
Indication of whether or not the communication of personal data constitutes a legal or contractual requirement to enter into a contract and whether the holder is required to provide the personal data and the possible consequences of not providing such data;
If applicable, the existence of automated decisions, including the definition of profiles, and information regarding the basic concept, as well as the importance and expected consequences of such processing for the data subject.
If the User Data is not collected directly by PEARL OF THE ATLANTIC from the User, in addition to the aforementioned information, the User is also informed about the categories of personal data being processed, as well as the origin of the data and, whether they are from sources accessible to the public.
In the event of PEARL OF THE ATLANTIC intending to proceed with the further processing of the User Data for a purpose other than that for which the data was collected, before this processing, PEARL OF THE ATLANTIC shall provide the User with information about that purpose and any other information of interest, under the terms referred to above.
8.2. Procedures and measures implemented to fulfil the right to information.
The information referred to in paragraph 8.1. is provided in writing (including by electronic means) by PEARL OF THE ATLANTIC to the User prior to the processing of the personal data in question. In accordance with applicable law, PEARL OF THE ATLANTIC is under no obligation to provide the User with the information mentioned in paragraph 8.1 when and to the extent that the User already has knowledge of them.
This information is provided by PEARL OF THE ATLANTIC at no cost.
RIGHT OF ACCESS TO PERSONAL DATA
PEARL OF THE ATLANTIC guarantees the means that allow the user to consult his or her Personal Data.
The User has the right to obtain confirmation from PEARL OF THE ATLANTIC that personal data concerning him or her are processed and, if applicable, the right to access his/her personal data and the following information:
The purposes of data processing;
The categories of personal data in question;
The addressees or categories of recipients to whom the personal data have been or will be disclosed, in particular to recipients based in other countries or belonging to international organizations;
The term for the retention of personal data;
the right to ask PEARL OF THE ATLANTIC to correct, eliminate or limit the processing of personal data, or the right to prevent such processing;
The right to file a complaint with the CNPD or other supervisory authority;
If the data has not been collected from the User, the available information on the origin of such data;
The existence of automated decisions, including the definition of profiles, and information on the underlying reasoning, as well as the importance and expected consequences of such processing for the data subject;
The right to be informed about the appropriate safeguards associated with the transfer of data to third countries or international organizations.
Upon request, PEARL OF THE ATLANTIC will provide the User, free of charge, with a copy of the User Data that is being processed. The providing of other copies requested by the User may entail administrative costs.
THE RIGHT TO CORRECT PERSONAL DATA
The User has the right to request, at any time, correction of his or her Personal Data, as well as the right to have incomplete personal data completed, including by means of an additional declaration.
In the event of limitation of processing of data, PEARL OF THE ATLANTIC shall inform each recipient/entity to whom the data has been transmitted of the limitation, unless such communication proves impossible or involves a disproportionate effort on behalf of PEARL OF THE ATLANTIC.
THE RIGHT TO THE DELETION OF PERSONAL DATA (“RIGHT TO BE FORGOTTEN”)
You have the right to obtain, on the part of PEARL OF THE ATLANTIC, deletion of your data when one of the following reasons apply:
The User Data is no longer required for the purpose for which it was collected or processed;
The User withdraws the consent on which the data processing is based and there is no other legal basis for such processing;
The User opposes the treatment under the right of opposition and there are no prevailing legitimate interests justifying the processing;
If User Data is processed illegally;
If User Data must be deleted in order to comply with a legal obligation to which PEARL OF THE ATLANTIC is subject;
Under the applicable legal terms, PEARL OF THE ATLANTIC is under no obligation to delete User Data to the extent that the processing proves necessary to fulfil a legal obligation to which PEARL OF THE ATLANTIC is subject or for the purposes of declaring, exercising or defending PEARL OF THE ATLANTIC’s rights in judicial proceedings.
In the event of the data being deleted, PEARL OF THE ATLANTIC shall inform each recipient/entity to whom the data has been transmitted of the deletion, unless such communication proves impossible or involves a disproportionate effort on behalf of PEARL OF THE ATLANTIC.
When PEARL OF THE ATLANTIC has made the User Data public and is obliged to delete it under the right of such deletion, PEARL OF THE ATLANTIC undertakes to ensure reasonable measures, including of a technical nature, taking into account available technology and costs of its application to inform those responsible for the effective processing of personal data for which the User has requested deletion of the links to such personal data, as well as copies or reproductions thereof.
THE RIGHT TO THE LIMITING OF THE PROCESSING OF PERSONAL DATA
The User has the right to obtain, on the part of PEARL OF THE ATLANTIC, a limitation on the processing of the User Data, if one of the following situations occurs (the limitation consists of marking the personal data retained with the aim of limiting its processing in the future):
If the accuracy of personal data is challenged, for a period that allows PEARL OF THE ATLANTIC to verify its accuracy;
If the processing is unlawful and the User opposes the deletion of the data, requesting, instead, a limitation on its use;
If PEARL OF THE ATLANTIC no longer requires the User Data for processing purposes, but such data is required by the User for the purposes of declaring, exercising or defending their rights in judicial proceedings;
In the event of the User objecting to the processing, until it is verified that PEARL OF THE ATLANTIC’s legitimate reasons prevail over those of the User.
When User Data is subject to limitations, they may only, with the exception of storage, be processed with the consent of the User or for the purpose of declaring, exercising or defending a right in judicial proceedings, defending the rights of another natural or legal person, or for public interest reasons provided by law.
The User who has obtained the limitation of the processing of their data in the above cases shall be informed by PEARL OF THE ATLANTIC before the limitation on processing is annulled.
In the event of limitation of processing of data, PEARL OF THE ATLANTIC shall inform each recipient/entity to whom the data has been transmitted of the limitation, unless such communication proves impossible or involves a disproportionate effort on behalf of PEARL OF THE ATLANTIC.
THE RIGHT OF PORTABILITY OF PERSONAL DATA
The User has the right to receive personal data concerning him/her and which he/she has provided to PEARL OF THE ATLANTIC, in a structured, current and automated reading format, and the right to transmit such data to another person responsible for its processing, if:
The processing is based on consent or a contract to which the User is a party;
The processing is performed by automated means.
The right of portability does not include inferred or derived data, i.e. personal data that are generated by PEARL OF THE ATLANTIC as a consequence of, or resulting from, analysis of the data being processed.
Users are entitled to have their personal data transmitted directly between those responsible for the processing, whenever this is technically possible.
RIGHT TO OPPOSE PROCESSING
Users have the right at any time, for reasons relating to their particular situation, to object to the processing of personal data concerning them in the exercising of legitimate interests pursued by PEARL OF THE ATLANTIC or when the processing is carried out for purposes other than those for which personal data were collected, including the definition of profiles, or when personal data are processed for statistical purposes.
PEARL OF THE ATLANTIC shall terminate the processing of User Data unless it can demonstrate urgent and legitimate reasons for such processing that prevail over the User’s interests, rights and freedoms, or for the purposes of declaring, exercising or defending PEARL OF THE ATLANTIC’s rights in legal proceedings.
When User Data is processed for the purpose of direct sales (marketing), Users have the right to oppose at any time the processing of the data that concern them for the purposes of said marketing, which includes the definition of profiles insofar as it relates to direct marketing. If Users object to the processing of their data for the purposes of direct marketing, PEARL OF THE ATLANTIC must cease the processing of the data for this purpose.
Users also have the right not to be subject to any decision made solely on the basis of automated processing, including the definition of profiles, that has an effect in the legal sphere or has a significant similar effect, unless the decision:
Is necessary for the signing or implementation of a contract between the User and PEARL OF THE ATLANTIC;
Is authorized by legislation to which PEARL OF THE ATLANTIC is subject; or
Is based on the explicit consent of the User.
PROCEDURES FOR THE EXERCISING OF RIGHPEARL OF THE ATLANTIC BY THE USER
The right of access, right to make corrections, right of elimination, right of limitation, right of portability and right to opposition may be all exercised by the User through e-mail
For further information please contact the PEARL OF THE ATLANTIC Data Protection Officer through the following e-mail
9125-170 Caniço - Madeira.
PEARL OF THE ATLANTIC will respond in writing (including by electronic means) to the User’s request within a maximum period of one month from the receipt of the request, except in particularly complex cases, for which this period may be extended up to two months. If the requests submitted by the User are manifestly unjustified or excessive, especially due to their repetitive nature, PEARL OF THE ATLANTIC reserves the right to charge administrative costs or refuse to comply with the request.
PERSONAL DATA VIOLATIONS
In the event of data violation and insofar as such a violation is likely to entail a high risk to the User’s rights and freedoms, PEARL OF THE ATLANTIC undertakes to inform the User in question of the personal data violation within 72 hours of learning of the incident.
Under the legislation, communication to the User is not required in the following cases:
If PEARL OF THE ATLANTIC has applied satisfactory protection measures, both technical and organizational, and these measures have been applied to personal data affected by the personal data violation, especially measures that make the personal data incomprehensible to anyone unauthorized to access such data, such as encryption;
If PEARL OF THE ATLANTIC has taken subsequent action to ensure that the high risk to the User’s rights and freedoms is no longer likely to materialize; or
If communication to the User implies a disproportionate effort on behalf of PEARL OF THE ATLANTIC. In this case, PEARL OF THE ATLANTIC will release a public communication or take a similar action by which the User will be informed.